Playbook Business Solutions

Our Profile

Playbook Business Solutions is a boutique consulting firm providing business solutions to clients.

Playbook helps customers to make smarter decisions on strategy, investment, technology, marketing, public relations, event management, concept development, relationship management with brands, real estate/retailing management, market penetration and more. Customers are from different industires which are professional athletes, retailers, foundations, agencies, sport industry firms, design companies, restaurants, hotels, artists and more…

Based in Istanbul, our Project Managers are former Retail, Brand and Public Relations professionals that leverage their experience to provide strategic and hands-on guidance on everything needed to re-design, grow and utilize business.

Playbook brings to the table an extensive array of hands on experience working with Agencies, Municipalities/Governmental entities, Law Firms, Corporations, Brands, NGOs, Athletes and Business Professionals. There are several firms offering business consultancy service, but Playbook Business Solutions differentiates itself with 360 degree on-hand approach into business solutions.

Our Team

The Best and Brightest

Based in Istanbul, our Project Managers are former Retail, Brand, Media and Public Relations professionals that leverage their experience to provide strategic and hands-on guidance on everything needed to re-design, launch, grow and utilize business.

Oytun Yıldırım

Mr. Oytun Yildirim who is the CEO and the founder of the company is the former business expansion lead of Nike Turkey who worked more than 11 years at Nike.

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He has managed strategic partners of Nike Turkey in his last 4 years at Nike just after his 3-year experience in Football Category Management. He also has commercial and operational management experiences in some other industiries such as; Real Estate, Event Management and Technology.

He led the concept development projects in different channels such as; Department Stores, Sporting Goods and Category Specialties. He also played an important role at Sponsorship Deals with Galatasaray and Trabzonspor football teams and Fenerbahce Basketball Team.

He has profound experience in Retail, Strategic Accounts Management, Business Development, Marketplace&Concept Development, Category Management, Club Business, P&L Management, and Wholesale to Retailers.

Cem Eryilmaz

Mr. Cem Eryilmaz is the deputy general manager of the company who is business professional worked in different sectors.

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He worked in Luxury-life style environment, retail, Tire and FMCG sectors. Mr. Eryilmaz is an effective partner and direct all phases of both creative and technical elements of sales&marketing initiatives including data mining, brand creation, merchandising, pricing, wholesale, key account management, international sales, competitive analysis, P&L analysis, product management, market planning, cross functional team management, account management, forecasting, business analysis & reporting, new business development, channel partner cultivation, customer segmentation / profiling, as well as CRM and acquisition strategies.

Selda Aciman

Ms Selda Aciman holds a MBA’ degree in International Marketing and Business Administration.

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She has been a senior executive at top International Corporations such as BAT ,OTIS and at NIKE within overall 15 years of corporate business experience.

Due to her love for culture &art -entertainment market, she has pursued her dreams and become a successful arts and culture – lifestyle editor at important magazines and internet channels that serves in this area.

For the last two years, she has been working on and for international and local art & entertainment projects, event management ,pr and marketing consultancy ,image and styling and multi disiplinary artists & celebrity management. 

Nature, sports, all branches of arts and travelling is among her indispensables.

Let’s Start Work

If you have a project in mind, let’s talk about it.